Campaign:
OTT Launch Campaign
Business Overview:
ZEE5, the OTT platform for South Asian audiences, was launched across the US and Canada with a focused market entry strategy
Our Solution:
To create high visibility, 100 large-format 65” screens were deployed across five states in the US, targeting key South Asian hubs. Complementing this, the campaign was amplified through traditional media channels including Radio, Print, and TV, ensuring a strong presence across both community and mainstream touchpoints.
