Campaign:
Shan Foods Events & Activations Drive
Business Problem:
The brand needed to increase awareness and drive product trials among diverse South Asian and Middle Eastern communities in key urban centers.
Challenge:
Effectively reach a highly segmented audience across multiple cities while delivering a consistent brand experience, driving product trials, and demonstrating product quality.
Our Solution:
We executed a 4-month campaign targeting key segments, including Middle Eastern, Indian, Pakistani, Bangladeshi, mainstream, and vegetarian audiences, to maximize reach and engagement.
The campaign included wet and dry sampling activations across major cities to engage target audiences directly.
