Campaign:
OTT Launch Campaign
Business Overview:
Hotstar, initially launched by Star India, was later rebranded as Disney+ Hotstar. The platform expanded its presence to the US and Canada through a strategic collaboration with Xtreme Media.
Our Solution:
Hotstar’s subscription plan was launched through a comprehensive media mix spanning both traditional and digital channels, including Radio, Print, TV, OTT platforms, and influencer marketing. To drive awareness and engagement, we collaborated with five micro and macro influencers in Canada. By leveraging their strong follower base and community credibility, we were able to amplify the campaign message and build authentic connections with the target audience
